APAC: consumers who buy luxury items by type 2024

According to a survey from 2024, respondents in selected Asian countries preferred to buy premium or luxury smartphones. In addition, 52 percent of respondents in India bought premium or luxury clothing items in 2024.

Share of consumers who purchase premium or luxury items in selected Asia-Pacific countries in 2024, by product type

Characteristic	Australia	China	India	Japan	South Korea
-	-	-	-	-	-
-	-	-	-	-	-
-	-	-	-	-	-
-	-	-	-	-	-
-	-	-	-	-	-
-	-	-	-	-	-
-	-	-	-	-	-
-	-	-	-	-	-
-	-	-	-	-	-
-	-	-	-	-	-
-	-	-	-	-	-
-	-	-	-	-	-
-	-	-	-	-	-

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Number of respondents

84,760 respondents

Age group

18-64 years

Special properties

residential online population

Supplementary notes

The original survey question was: "In which of these product categories do you also buy premium or luxury items?"
For more information please visit the Global Consumer Survey home page and take a look at our methodology.

Survey period for:
Australia - July 3, 2023 to June 17, 2024;
China - July 5, 2023 to June 25, 2024;
India - July 4, 2023 to June 13, 2024;
Japan - July 4, 2023 to June 16, 2024;
and South Korea - July 5, 2023 to June 23, 2024.

Number of respondents in:
Australia - 12,131;
China - 24,103;
India - 24,191;
Japan - 12,177;
and South Korea - 12,158.

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